Assignment Brief
For this assignment, you must reflect upon your personal contribution to your multiplatform campaign, and your own views on its impact and effectiveness under the following headings. Your reflection should be 1500 words (± 10%).
In writing your assignment you should use the following headings. The text in italics sets out the detailed criteria which will be used to mark your reflection (you do not need to include this italic text in your reflection).
Purpose of Your Campaign
What functions/purposes do you think your campaign serves? How might it relate to or influence your film?
Research/Influences
What research did you do for the campaign? What third party campaigns did you look at, and what aspects did you feel were powerful?
Technical Aspects (camera, sound, edit, etc)
What was your contribution to the physical making of the campaign?
Content/Design
What was your contribution to the design of the site/campaign? Consider concept and decision-making, tone and aesthetics as well as the actual design of the various aspects of the campaign.
Impact and Overall Effect
How effective do you feel your campaign was? What metrics can you offer – followers, money raised, etc? Do you feel that it hit your target audience? To what extent can you evidence that?
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